Redesign can improve experience and performance while destroying visibility gained over several years. Preserving SEO requires an inventory of existing content, keeping useful content and preparing each redirect before site change.
Inventory pages and their performance
Export URLs, tags, links, positions, clicks and conversions before redesign. Find pages that attract qualified traffic or receive external links. This inventory distinguishes between the contents to be preserved, merged, improved or removed.
Keep intentions behind content
A new design does not justify deleting a useful answer. Keep the subject, important information and semantic consistency of the pages that work. Improve clarity and structure without replacing the terms sought with too abstract branding.
Prepare a complete redirection plan
Match each old deleted URL to the nearest new page and use a permanent redirect. Avoid sending everything back to the reception. Test the plan before posting to detect non-existent chains, loops and destinations.
Control indexing and technical signals
Control titles, descriptions, canonical links, structured data, robot guidelines, Sitemap and HTTP codes. Also check mobile rendering, performance and internal meshing. Pre-production environments should never remain blocking after launch.
Monitor weeks after migration
Monitor exploration, indexing, errors and entry pages for several weeks. Compare trends by group of pages rather than an overall figure. A targeted decrease more quickly reveals forgotten redirection, weakened content or rendering problem.
to remember
Accurate scoping, demanding execution and regular measurement reduce the risk of the project. Codin Studio brings together strategy, design and technology to keep this continuity from the first workshop to continuous improvement.