Reach the right search intent
Link ad groups to the needs expressed in the research, with regularly reviewed exclusions.
Google Ads (SEA)
Be there when your customer searches for a solution. We build your Google Ads campaigns around your offers, target areas and the actions that matter: qualified enquiries, appointments or sales.
Tell us about your projectUseful research. Qualified contacts.
A campaign judge itself on what it brings to your activity. Before purchasing clicks, we define the offers to promote, the areas to cover and the conversions to follow. Your expenses are legible and decisions are based on available data, without any promise of automatic profitability.
What this changes.
Each mission is linked to observable results for your brand, users and organization.
Track the actions that matter
Distinguish a visit, a request and a sale. Configure the measure by respecting consent choices.
Stay in control of your budget
Separate fees and media expenses, follow the search terms and adjust the campaigns according to the results.
One project.
Clear steps.
We work together, with a clear deliverable to review at every step.
- 01
Define the scope
Audit, objectives, geographic areas, media budget and measurement plan.
Key deliverableCampaign plan - 02
Launch
Account structure, announcements, arrival pages and conversion verification.
Key deliverableCampaigns and monitoring tested - 03
Optimise
Review of research, exclusions, announcements and expenditures from observed signals.
Key deliverableReview and priority actions
What you
take away.
The scope fits your priorities. Each deliverable is designed to be easily exploited, measured, administered or passed on to your teams.
Define the scope- Campaign structure Search
- Keywords, intentions and exclusions
- Advert texts and adapted extensions
- Conversion measurement plan
- Recommendations for arrival pages
- Reporting of expenditure and conversions
Your questions,
answered.
Is the advertising budget included in the fees?
No. The amounts paid to Google and the studio fees are separated. The media budget and management scope were agreed prior to launch.
Do you guarantee a number of prospects?
No. The results depend in particular on the market, the auction, your offer and the arrival pages. We agree on monitoring indicators and document optimizations.
Who owns the Google Ads account?
Your company retains ownership of the account and its data. The studio intervenes with the necessary access to the mission.